30 Days of Store Concepts 
Software
Procreate

Categories
Art Direction
Environmental Design
Merchandise

Environmental concept designs & moodboards, based on existing IPs.
Doing one concept a day, I was inspired by existing IPs to ideate six environmental spaces, sketching exterior architecture, signage, window displays, interior design, and merchandise for each one. 
They are supported by moodboards and handwritten notes covering the initial idea, explaining the concept, and other specifications.
Babel Books & Vaults
A cozy bookstore and study lounge, with a rare books collection on display in the attic. (Reservations are required.)
Based on R. F. Kuang's novel Babel: The Necessity of Violence (2022).

The Oasis
The massive warehouse is home to both a classic games arcade and a digital e-sports lounge. Announcements for upcoming tournaments can be found on the public notice boards.
Based on Ernest Cline's novel Ready Player One (2011).
Kiki's Parcel Post
The massive warehouse is home to both a classic games arcade and a digital e-sports lounge. Announcements for upcoming tournaments can be found on the public notice boards.
Based on Hayao Miyazaki's film Kiki's Delivery Service (1989).
Home Sweet Home
The massive warehouse is home to both a classic games arcade and a digital e-sports lounge. Announcements for upcoming tournaments can be found on the public notice boards.
Based on Eleanor Abbot's board game Candyland (1948).
The Mansion Club
The massive warehouse is home to both a classic games arcade and a digital e-sports lounge. Announcements for upcoming tournaments can be found on the public notice boards.
Based on F. Scott Fitzgerald's novel The Great Gatsby (1925).
The Honeypot Hollow
The massive warehouse is home to both a classic games arcade and a digital e-sports lounge. Announcements for upcoming tournaments can be found on the public notice boards.
Based on A. A. Milne's children's book Winnie-the-Pooh (1926).
A look at the process! I researched and put together multiple photo references, adjusting when necessary to fit my vision. After finalizing the sketch, I added moodboards that would more clearly show the concept. Factors I considered included textures, patterns, textiles, fabrics, colors, typography, space, shapes, lighting types, material finishes, decorative accents, plants, florals, and more.