ASI Event Marketing
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Some of the many event marketing materials I've worked on for different Associated Students Inc., CSUF departments (Programming, Student Government, the Student Recreation Center, the Children's Center, etc).
Each project, unless specified otherwise, required the design and production of displays, handbills, flyers, digital banners, email headers, social media posts/stories, and TV displays.
Tools: Adobe Illustrator, Photoshop
Date: Aug 2022 – Present
Role: Design Lead
Disciplines: Branding
K-POP Night 2025
Besides the main event marketing, I also designed a variety of custom props and promotional items –– stickers, cupsleeves, table signs, and life-sized idol cutouts.
Date: Feb 2025 – Mar 2025
Concert at the Becker ft. Rocket
In line with the request that I base the design off Rocket's album 'Versions of You', I put this together to advertise their on-campus concert. I also designed and pre-pressed a couple stickers to give away as promotional items!
Date: Jan 2025 – Feb 2025
Titan Talks ft. Suburb Talks
This event was the start of Titan Talks, an event series where social media personalities are invited to CSUF. Using photo assets provided by Suburb Talks (the podcast invited for this first event), I created a design that would work with their logo, as well as cue cards and stand-up directional signage.
Date: Oct 2024 – Nov 2024
All Day ASI 2024
All Day ASI is is a welcome event and resource fair hosted every fall, this year with a festival/rave theme. I designed a title treatment, background, typography, and effects, then collaborated with an illustrator on my team to render the clouds and elephant. I also used photo assets given to me by Warren Hue's team.
This project also had multiple extra requests added, making it a full-scale campaign with a dozen 10ft banners, shirts, tote bags, stamp cards, magnets, and directional signage.
if I could do this project without the time pressure I faced, I would've loved to add more textures/effects to the type, and spend more time on the title treatment to remove empty space.
Date: Aug 2024 – Sep 2024
Spring 2024 Yearbook
The job request asked for a yearbook featuring the 70+ graduating ASI student employees in Spring 2024, giving me creative freedom for the style, layout, and how the pages should be organized. I separated the student employees based on their building, then department, then job type.
Date: Apr 2024
CHESS 2024
A request from Student Government was to advertise applications for attending the annual California Higher Education Student Summit (CHESS). After receiving client approval, I also designed quarterzips for the delegation, illustrating a one-color elephant and a sleeve design.
Date: Nov 2023
Taylor Swift 1989 (Taylor's Version) Album Listening Party
The night Taylor Swift rereleased 1989, ASI hosted a listening party on campus! This is the marketing I created for it, following the request that it look like her album cover. Our Programming department also requested two stickers –– one of a 1989 record and one of the university's elephant mascot in a 1989 polaroid.
Date: Sep 2023 – Oct 2023
Olivia Rodrigo GUTS Album Listening Party
The night Olivia Rodrigo's GUTS album was released, ASI hosted a listening party for her fans to celebrate together. I designed the marketing, then created a few fun props like a driver's license photo-op!
Date: Aug 2023 – Sep 2023
