ASI Event Marketing
Associated Students Inc., CSUF's marketing department supplies design work for 15+ on-campus buildings and departments. As Design Lead for a team of 12+ designers and production assistants, I worked on a variety of projects that promoted social, leadership, and community events for students.
Overview
ASI's Marketing, Communications, and Design (MCD) department manages 500+ design requests a year, for all events and programs from the Titan Student Union, Student Recreation Center, Children's Center, Student Government, Programming, etc. As Design Lead, I managed the department workflow and contributed design work for all sorts of projects. All work here is original, besides the Work from Style Guides section.
After clients submitted briefs, usually to promote an upcoming event, a designer would develop the visual identity and deliver a campaign package. Print materials typically included displays, handbills, and flyers, while digital assets included social media, TV ads, and email graphics. Separate promotional requests were also made for apparel, merchandise, stickers, signage, and other custom items.
The timelines for each project vary, but were typically done on a turnaround of one week to a month, which included designing a client-approved branding, reformatting for packages, and printing/delivering materials.
ROLE
Designer (2022 – 2024)
Design Lead (2024 – 2025)
SERVICES
Branding
Marketing
Print Design
Digital Design
Environmental Design
Internal Graphics
2023 – 2025
Hiring graphics for ASI's Marketing, Communications, and Design department throughout the years.
Work from Style Guides
2022 – 2025
Graphics designed to follow preexisting style guides. Samples from the Student Recreation Center, Titan Outdoors, Titan Esports Lounge, and the 2025-26 Student Government Elections.
2000s Late Night Study
Apr 2025, Background Collage by Chi Tran
It was asked for this project to reflect a Y2K aesthetic, with lots of collages and cheetah print. I had a designer on my team create a background for the graphic, then designed all the type, title treatments, and stickers.
Crazy Cake Creatives
Apr 2025
Designed with the client's bright, pink, illustration-heavy moodboard in mind.
National Student Employee Appreciation Survey
Apr 2025
A set of display boards and social media to support student government tabling efforts, with a spring theme.
K-Pop Night 2025
Feb 2025 – Mar 2025, Elephant Illustrations by Khue Tran
Besides the main event marketing, I also designed a variety of custom props –– stickers, cupsleeves, table signs, and life-sized cutouts.
Concert at the Becker, ft. Rocket
Jan 2025 – Feb 2025
In line with the request that I base the design off Rocket's album 'Versions of You', I put this together to advertise their on-campus concert. I also designed stickers to give away as promotional items.
Titan Talks, ft. Suburb Talks
Oct 2024 – Nov 2024
This event was the start of Titan Talks, an event series where social media personalities are invited to CSUF. Using photo assets provided by Suburb Talks (the podcast invited for this first event), I created a design that would work with their logo, as well as cue cards and stand-up directional signage.
AICA Multicultural Fest
Sep 2024
Graphics done to support CSUF's annual Multiculturalfest, featuring tabling from a range of cultural organizations.
All Day ASI 2024
Aug 2025 – Sep 2025, Elephant & Cloud Illustrations by Tiffany Le
3rd Place in Promotional Products for ACUI's National "Steal This Idea"
All Day ASI is a welcome event and resource fair hosted every fall, this year with a festival/rave theme. I designed a title treatment, typography, and effects, then collaborated with an illustrator on my team to render the clouds and elephant. The photo assets I used were from Warren Hue's team.
This project included multiple extra requests –– a dozen 10ft banners, shirts, tote bags, stamp cards, magnets, and directional signage.
This project was completed in under a month, but if I could do it without the time pressure, I would have loved to tighten up the spacing in the title treatment, and spend more time on the textures/effects.
Spring 2024 Yearbook
Oct 2024 – Nov 2024
A yearbook featuring the 70+ graduating ASI student employees in Spring 2024, which I created the style, layout, and page organization for. Student employees were categorized based on their building, department, and job type.
CHESS 2024
Nov 2023
A request from Student Government to advertise applications for attending the annual California Higher Education Student Summit (CHESS). After receiving approval, I also designed quarterzips for the delegation, illustrating a one-color elephant and sleeve design.
1989 (Taylor's Version) Album Listening Party
Sep 2023 – Oct 2023
The night Taylor Swift rereleased 1989, ASI hosted a listening party of campus. This is the marketing I created for it, following the request that it look like her album cover. Our Programming department also requested two stickers –– one of a 1989 record and one of Tuffy, CSUF's mascot, in a 1989 polaroid.
Olive Rodrigo GUTS Album Listening Part
Aug 2023 – Sep 2023
The night Olivia Rodrigo's GUTS album was released, ASI hosted a listening party for her fans to celebrate together. I designed the marketing, then created a few fun props like a driver's license photo-op.
