ASI Event Marketing
While working as a designer, and eventually as Design Lead, I worked on a variety of projects that promoted social, leadership, and community events for students.
Requests varied, but the majority were to design custom marketing for events and promotional items. Clients frequently provided briefs and inspiration to follow.
Role
Design Lead,
Designer
Services
Branding, Marketing,
Print & Digital Design
Tools
Illustrator, Photoshop,
InDesign, Basecamp
Internal Graphics
✦ 2023 – 2025
Graphics advertising hiring for ASI's Marketing, Communications, and Design department throughout the years.
Work from Style Guides
Graphics designed to follow preexisting style guides. Samples from the Student Recreation Center, Titan Outdoors, Titan E-Sports Lounge, and the 2025-26 Student Government Elections.
2000s Late Night Study
✦ Apr 2025
✦ Background Collage by Chi Tran
It was asked for this project to reflect a Y2K aesthetic, with lots of collages and cheetah print. I had a designer on my team create a background for the graphic, then designed all the type, title treatments, and stickers.
Crazy Cake Creatives
✦ Apr 2025
Designed with the client's bright, pink, illustration-heavy moodboard in mind.
National Student Employee Appreciation Survey
✦ Apr 2025
A set of display boards and social media to support student government tabling efforts.
K-Pop Night 2025
✦ Feb 2025 – Mar 2025
✦ Elephant Illustrations by Khue Tran
Besides the main event marketing, I also designed a variety of custom props –– stickers, cupsleeves, table signs, and life-sized cutouts.
Concert at the Becker ft. Rocket
✦ Jan 2025 – Feb 2025
In line with the request that I base the design off Rocket's album 'Versions of You', I put this together to advertise their on-campus concert. I also designed stickers to give away as promotional items.
Titan Talks ft. Suburb Talks
✦ Oct 2024 – Nov 2024
This event was the start of Titan Talks, an event series where social media personalities are invited to CSUF. Using photo assets provided by Suburb Talks (the podcast invited for this first event), I created a design that would work with their logo, as well as cue cards and stand-up directional signage.
Multicultural Fest
✦ Sep 2025
Graphics done to support CSUF's annual Multiculturalfest, featuring tabling from a range of cultural organizations.
All Day ASI 2024
✦ Aug 2025 – Sep 2025
✦ 3rd Place in Promotional Products, for ACUI's National "Steal This Idea" Competition
✦ Elephant & Cloud Illustrations by Tiffany Le
All Day ASI is a welcome event and resource fair hosted every fall, this year with a festival/rave theme. I designed a title treatment, typography, and effects, then collaborated with an illustrator on my team to render the clouds and elephant. The photo assets I used were from Warren Hue's team.
This project included multiple extra requests –– a dozen 10ft banners, shirts, tote bags, stamp cards, magnets, and directional signage.
This project was completed in under a month, but if I could do it without the time pressure, I would have loved to tighten up the title treatment, and spend more time on the textures/effects.
Spring 2024 Yearbook
✦ Oct 2024 – Nov 2024
A yearbook featuring the 70+ graduating ASI student employees in Spring 2024, which I created the style, layout, and page organization for. Student employees were categorized based on their building, department, and job type.
CHESS 2024
✦ Nov 2023
A request from Student Government to advertise applications for attending the annual California Higher Education Student Summit (CHESS). After receiving approval, I also designed quarterzips for the delegation, illustrating a one-color elephant and sleeve design.
Taylor Swift 1989 (Taylor's Version) Album Listening Party
✦ Sep 2023 – Oct 2023
The night Taylor Swift rereleased 1989, ASI hosted a listening party on campus. This is the marketing I created for it, following the request that it look like her album cover. Our Programming department also requested two stickers –– one of a 1989 record and one of the university's elephant mascot in a 1989 polaroid.
Olivia Rodrigo GUTS Album Listening Party
✦ Aug 2023 – Sep 2023
The night Olivia Rodrigo's GUTS album was released, ASI hosted a listening party for her fans to celebrate together. I designed the marketing, then created a few fun props like a driver's license photo-op.
