Sydney Hom Portfolio

ART DIRECTION

Concept Sketching

In March 2024, I put together a moodboard and environmental concept sketch once a day for 30 days. My project focused on research and clearly conveying an idea, rather than perfecting a finished product.

[ OVERVIEW ]

To break up the 30 days, I divided the project up into six subjects, with five concepts each. Each subject –– a themed storefront based on existing IP in entertainment –– included concepts for an exterior, interior, signage, window display, and merchandise.

Every day followed the process of sketching out a design, then adding a moodboard and notes to illustrate and clarify. I finished up the project with a case study detailing my research and process.

[ ROLE ]

Designer

[ TOOLS ]

Procreate

[ TIMELINE ]

March 2024

Babel Books & Vaults

A bookstore and study lounge, with a rare books collection on display in the third-floor tower. Access requires a reservation.

Based on R. F. Kuang's novel Babel: The Necessity of Violence (2022).

The Oasis

The massive warehouse is home to both a classic games arcade and a digital e-sports lounge. Announcements for upcoming tournaments can be found on the public notice boards.

Based on Ernest Cline's novel Ready Player One (2011).

Kiki's Parcel Post

Half post office and half stationary store, the Post services all paper-related needs. The windows sport a custom mural of Kiki's cat Jojo chasing down wayward mail.

Based on Hayao Miyazaki's film Kiki's Delivery Service (1989).

Home Sweet Home

An open-air warehouse that houses a sweets & desserts fair. Some classic stalls stay the same, while others are rented out seasonally.

Based on Eleanor Abbot's board game Candyland (1948).

The Mansion Club

The Mansion Club features a nighttime golf course and a bar lounge inspired by the 1920s. The flag is marked by a glowing green lamp, and the bar is accented in gold everything.

Based on F. Scott Fitzgerald's novel The Great Gatsby (1925).