Fall Concert 2025
ASI at CSUF annually hosts Spring and Fall Concerts, which my department provides branding, marketing, and production for. This is my pitch for 2025, featuring artists The Two Lips, Paris Texas, Samara Cyn, and Zack Fox.
Role
Solo Designer
Services
Branding, Marketing
Tools
Illustrator, Photoshop,
Procreate
Visual Development
As the first annual Fall Concert, the creative direction was up to the designer's interpretation. Our Programming department's idea was to have diverse, indie artists, so I chose to create a brand that was upbeat and colorful, while still retaining a camp-inspired aesthetic.
The goal was to capture the playful, eclectic energy of indie music and create visually that felt inviting for a first-time event. Although my concept was not selected, it was recognized as a top two finalist.
